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MANAGER MARKETING

Date: 20-February-2008


I. GENERAL INFORMATION:

POSITION: Marketing Management .
REPORTS TO: DG.
Reports to: Deputy marketing, advertising manager


II. GENERAL PURPOSE:

Place the product on the market. Having

market share restaurateur.


III. SPECIFIC OUTCOME:

Positioning of product in the target market.

have a stake in the international market


IV. DECISIONS:

Establish new advertising campaigns advertising propaganda

Manage launching restaurant.


V. RELATED:

A) INTERNAL
With all areas.

B) EXTERNAL
with the media.

With Clients With other companies


VI. CHALLENGES:

campaigns have national and international

Position the brand in the target market. Make

campaigns pleasure of the guest

be recognized as the best Mexican restaurant


VII. KNOWLEDGE: Bachelor

Marketing.
100% bilingual. Management
parcel. Knowledge

design programs Minimum Experience 4 years


Make: Liliana Mendoza López
Check: General Directorate Ms. Jenny Jasmine P. García
Approved: Mr. Julio Carreto